Not many have had the chance to work on Draugiem.lv website. I had a pleasure to work with some of the first designers of draugiem.lv – Toms Rīts, Krišjānis Mežulis, Artūrs Vanags. 

They put a solid foundation on a usable design and site structure, from where I could continue to improve the site as well as work on multiple projects that product was offering to it’s users. 

This was the point where I learned about the relevance of knowing your customer persona and how much the factors as age, gender and audience motivations impacts the product and its design language.